Cupra wants to build DarkRebel but profit must come first

A production version of the Cupra DarkRebel concept car remains “a dream” for company boss Wayne Griffiths.

However, it won't be launched any time soon, as Cupra has other priorities that will deliver profits and volume much sooner as it enters a period of what Griffiths hopes to be “exponential growth”.

A striking two-seat coupé EV that showcases the Spanish brand's vision of a future sports car, the DarkRebel was revealed in physical form for the first time last year, having previously been shown in digital form at the unveiling of the Cupra Tavascan electric SUV.

Griffiths told Autocar: “It’s a car I’d love to do, but you do it at a time when you can afford to do it. When you have limited resources, you need to make your priorities, so obviously for me a big priority is the next generation of Cupra cars and electric cars.

“The DarkRebel would do a great job for Cupra in terms of image and positioning, but in terms of generating profitability and volume, certainly not. 

“It could be a real game-changer for the Cupra brand at some point in the future, but at the moment it remains a dream.”

Cupra design boss Jorge Díez previously told Autocar that the car was the result of a brand that can "truly dream", saying: "[With] no heritage or need to keep to DNA, we can make it from scratch, which gives thousands of possibilities, but it's an emotional design, a human design."

The DarkRebel is 4.5 metres long (just longer than the Toyota GR Supra), 2.2 metres wide and 1.3 metres tall, or 2.2 metres tall when its two scissor doors are opened and extended fully upwards.

The concept is electric, but no further technical details have been released beyond that, in keeping with the DarkRebel's positioning as a design concept that shows how far Cupra can push its angular designs.