For much of its recent past, Vauxhall seemed forever trapped in a cycle of discounting its cars and distress selling at the end of the month, activities that undermine any notion of a brand seeking a positive image and the ‘upper mainstream’ positioning it desired. Then it became part of PSA in 2017 and things began to change.
Back then, the average price of its cars sold, once adjusted for relative vehicle line ups and specification, sat six to seven percentage points behind Volkswagen.
