The car industry needs to do more to both appeal to and help educate female drivers when advertising new models, or risk alienating them at a time when inclusivity is more important than ever, leading automotive figures have said.
This is especially the case with electric cars, with male-focused adverts potentially sidelining women who the industry needs to help accelerate private EV ownership.
“One thing we have to be wary of is the point of inclusivity,” said Ian Plummer, Auto Trader’s commercial director.
