A German walks into a bar in County Wicklow.
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More buttons, fewer SUVs – and a bit of Guinness. Thomas Schäfer's battle plan unwrapped
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Schäfer says there’s affection for VW’s back catalogue
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Schäfer commutes between his home in Ireland and Wolfsburg
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Volkswagen wants to be an easier brand to ‘love’ by virtue of its commitment to tradition
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Parts sharing on a huge scale will make the ID 2 affordable
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Schäfer knows he faces a battle to steer the brand back into the public’s affection
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Ergonomic flaws, criticised by Schäfer, are being addressed
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"The system sucks you in in the morning and spits you out at night," said Schäfer
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