Exclusive: How Volkswagen CEO will rebuild brand

Schäfer says there’s affection for VW’s back catalogue

Schäfer commutes between his home in Ireland and Wolfsburg

Volkswagen wants to be an easier brand to ‘love’ by virtue of its commitment to tradition

Parts sharing on a huge scale will make the ID 2 affordable

Schäfer knows he faces a battle to steer the brand back into the public’s affection

Ergonomic flaws, criticised by Schäfer, are being addressed

"The system sucks you in in the morning and spits you out at night," said Schäfer