JLR’s comparatively late entry into the top end of the EV segment - starting next year with the electric Range Rover and following with Jaguar in 2025 – looked like tardiness as rivals such as BMW and Mercedes-Benz moved much earlier with models such as the BMW iX, BMW i7 and Mercedes EQS.
However, in the unpredictable world of EVs, JLR looks like it has caught a break in its timing as its rivals struggle to generate buyer interest in electric models costing upwards of £100,000 and beyond.
Patchy demand is being felt globally but especially in China, where the internal combustion engine still rules at the top end.
