The automotive industry is pushing forward down an array of different avenues and at a pace not seen before.
So, how do you choose where to spend your money? Do you pour it in finding the next battery technology, develop a new, sleeker software, or prioritise autonomous driving tech?
Right now, and at no point in automotive history, has the job of a car maker's technical head been tougher. They are the people who wield vast amounts of research and development cash and choose the technological direction of the company.
