Gone are the days of a designer just… designing. Nowadays, their roles have grown enormously as the overall look of a car and its brand become a key differentiator in a world of shared platforms.
Reflecting that change, companies have promoted designers to the top level of management, knowing the brand itself is a key weapon against slick newcomers such as Tesla.
Those who’ve taken on this heavy task, and succeeded, have been celebrated by the Power List 100, sponsored by Keyloop.
