It’s been quite amusing watching some car makers get into a twist trying to articulate what they mean about becoming mobility companies. After all, isn’t that what they are, anyway?
Some seem to think that this instead means launching a few apps or overhauling interiors to make them more like smartphones - often, ultimately, making them harder to use.
Yet the best recent example of what being a mobility company actually means came from the most old-school new vehicle to launch in a long time.
