Currently reading: Lotus chases Mulliner with new Chapman Bespoke service

New-look Lotus sets its sights on a slice of the customisation pie, which has proven massively successful for rivals

Lotus has launched a new sub-brand offering enhanced personalisation of its cars, ranging from unique colour combinations to one-off specials.

Named Chapman Bespoke after company founder Colin Chapman, it will offer three levels of customisation: ‘tailor-made’ for special colours and materials, ‘collection’ for limited-edition collaborations with luxury brands and ‘one-off’ for completely bespoke cars.

Qingfeng Feng, CEO of the Lotus Group, said: “The story of Lotus is the story of a bespoke car maker.

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