New hot Alfa Giulia Quadrifoglio to focus on driver engagement

“No company will invest to meet Euro 7” he added recently, speaking to Australian publication Drive. “That means only one thing: you can draw the line from there; it’s just not sustainable. It will depend on the regulation.”

Separately, Imparato suggested Alfa would be open to keeping combustion-engined cars on sale for longer if legislation allowed.

The Charger Daytona, for example, is offered with a combustion engine, in its case a 550bhp twin-turbo 3.0 straight six, which would be a logical successor to the 2.9-litre V6 used by today’s hot Giulia.

However, Imparato has previously said the existing V6 could survive following the weakening of the Euro 7 proposal. Regardless of what is under the bonnet, the next Giulia also promises to unlock extra dynamic potential thanks to a new on-board computer.

Called STLA Brain and making its debut next year on the next-generation Alfa Romeo Stelvio, it will use artificial intelligence to tweak the handling to a driver’s preference.

Over-the-air software updates will provide further advances during the car’s lifespan, with the potential to unlock extra power, range or charging speed. The Brain’s hardware also has ramifications for the in-car experience:

Imparato has suggested it allows for a ‘ghost car’ to be projected onto a head-up display to show the position you should take on the road. He added, however, that Alfa won’t try to outgun its German rivals on in-car entertainment.

“My customers aren’t looking for metre-wide infotainment screens in their cars or 200 digital assistance systems to switch on and off,” he said. The Giulia’s interior will instead put a focus on the interaction between car and driver by reinventing several design cues inspired by Alfa’s heritage.

The double-cowled ‘cannocchiale’ (telescopic) instrument panel will return, for example, displaying only the essential information about the state of the car.

Imparato said: “What I don’t need is to know the weather for three weeks’ time. I don’t care – I’m here to drive.”

A synthetic exhaust note, as featured on the Abarth 500e, is not on the cards for any electric Alfa. “I will never allow fake noise, but we might put vibrations back into an [electric] car,” Imparato said, hinting at the potential for synthesised gearshifts and ‘revs’.

Visually the Giulia will straddle conventional segments, having been described by Imparato as a “tipping point” between a saloon and an estate. He has also been emphatic in stating that it will remain a low-slung proposition, which would leave the taller Stelvio SUV to capitalise on SUV sales.

“I don’t want to become an SUV brand even if the world is switching to SUVs,” Imparato added. The Giulia will reintroduce several design cues from historic Alfa Romeos, most notably including the abrupt ‘Coda Tronca’ rear end. Nonetheless, it will remain a thoroughly modern proposition.

Design boss Alejandro Mesonero-Romano warned: “We have to be careful how much inspiration we take from the past. As designers, a little like chefs, the aim is to mix classic ingredients into a ‘new sauce’ that today’s generation will respond to.”

The new Giulia will replace the current car on the line at Stellantis’s plant in Cassino, Italy, where it will join the next Alfa Romeo Stelvio and the Maserati Grecale.

A new Maserati Quattroporte, also based on the STLA Large structure, had been scheduled to enter production at Cassino next year, but this has been postponed until 2028 for further development and cost reductions.

In the meantime, Alfa Romeo is set to expand its line-up significantly with ambitions of global growth. Its first series-production electric car, the Milano SUV, is due in dealers in a matter of months, and the new-generation Stelvio will follow next year.

An electric Porsche Cayenne rival is due in around 2027, and senior executives have suggested it could be joined by several niche models, following the launch later this year of the £1.7 million, highly limited 33 Stradale supercar.