Currently reading: Jaguar to stay in Formula E after reinvention as premium EV brand

British brand will race until 2030, having committed to the electric single-seater championship's Gen4 rules

Jaguar will remain in the Formula E World Championship until the end of 2030, saying that it will continue to accelerate its development of its new generation of electric road cars.

The British brand has raced in the electric single-seater series since the 2016-17 season and will contests its 100th ePrix in Monaco this weekend.

Jaguar has taken 13 victories in Formula E and is currently leading the manufacturers’ championship for the 2023-24 season.

It has now committed to Formula E’s forthcoming Gen4 rules, which will begin in the 2026-27 season and run until 2029-30. It will continue as both a powertrain manufacturer and with its Jaguar TCS Racing factory team. 

Jaguar will be reinvented as a premium electric-only brand in the coming years, with the first of a planned initial line-up (which, as exclusively revealed by Autocar, will be led by a large limousine) of three models set to arrive in 2025.

Remaining in Formula E until the end of 2030 will therefore give Jaguar a showcase to highlight the strength of its EV technology and showcase its reinvented brand image.

Jaguar motorsport boss James Barclay said the Formula E team will “continue to drive the rapid development of EV technology on the track”.

He noted that the commitment was proof of the JLR board’s “confidence in the value of competition” and aligned with the firm’s wider Reimagine business strategy.

Jaguar has long insisted that motorsport is a useful proving ground to develop new technology for electric powertrains. That includes work with Wolfspeed on silicon-carbide for use in semiconductors and with Castrol to re-refine used transmission fluid for competition use.

The brand said both of those technologies will be used by its next-generation EVs.

While technical details are still being finalised, Formula E bosses have said the future Gen4 cars will have 804bhp and up to 939bhp of regenerative braking, up from 469bhp and 804bhp for the current Gen3 cars.

The chassis will again be developed by France's Spark Racing Technologies, while Italy's Podium Advanced Technologies will replace WAE as the supplier of the batteries. Marelli will continue to produce the front motors, which are largely used for regen. Manufacturers are free to develop their own rear motors.

Jaguar is the second manufacturer to commit to Formula E's Gen4 era, following Nissan.

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James Attwood

James Attwood, digital editor
Title: Acting magazine editor

James is Autocar's acting magazine editor. Having served in that role since June 2023, he is in charge of the day-to-day running of the world's oldest car magazine, and regularly interviews some of the biggest names in the industry to secure news and features, such as his world exclusive look into production of Volkswagen currywurst. Really.

Before first joining Autocar in 2017, James spent more than a decade in motorsport journalist, working on Autosport, autosport.com, F1 Racing and Motorsport News, covering everything from club rallying to top-level international events. He also spent 18 months running Move Electric, Haymarket's e-mobility title, where he developed knowledge of the e-bike and e-scooter markets. 

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ianp55 27 April 2024

Not really sure of the point of this article,Jaguar has always been a manufacturer of luxury and sports cars so with the effective abolition of ICE production sometime in the next decade the company either have to produce electric cars or go out of business. Formula E isn't exactly the most exciting branch of motor race, this season it's only sixteen races spread over ten locations and compared to Formula One,Indycar & Rallying there's not that much interest in the sport. Perhaps because of this none of the drivers or teams are widely known,why are Jaguar bothering as the most sporting cars in their range,the F-Type,XE & XF are soon to cease production  with no replacement  leaving the only offerings the F-Pace & I-Pace both of are SUV's. So at least Jaguar is half way to being EV only,perhaps JLR have little need to waste it's resources on Formula E  

Symanski 27 April 2024

The insanity of the Thierry Bollore plan to tell 99% of Jaguar customers to F* Off and concentrate on £100k EVs isn't going to go well.   Look at Tesla having to cut prices.   Taycan sales dropping too.   That part of the market is collapsing.

 

Yet the Jaguar board went with the world's worse automotive CEO's plans, and were stupid enough to continue with them after he realised they were doomed to fail and got out.

 

They expect to steal sales off Bentley, who sell about 15,000 cars a year, to enable them to sell 50,000 in a year.   Can someone do the maths?   How many times does 50,000 go into 15,000?   And the Jaguar board can't see the problem...

 

RIP Jaguar.

 

xxxx 27 April 2024
Symanski wrote:

....   Taycan sales dropping too.   That part of the market is collapsing

You do come up with some anti bev rubbish Symanski. Porsche have reported Q4 2023 as the best quarter ever for the Taycan. 2022 total sales were slightly down compared to 2021 as people were waiting for the updated model and is another reason for bumper sales late in 23 which overall are up 17 percent.

Symanski 27 April 2024
xxxx wrote:

You do come up with some anti bev rubbish Symanski. Porsche have reported Q4 2023 as the best quarter ever for the Taycan. 2022 total sales were slightly down compared to 2021 as people were waiting for the updated model and is another reason for bumper sales late in 23 which overall are up 17 percent.

First quarter 2024 show poor sales for Taycan.   Yes, Q4 2023 was good, but for some reason that wasn't taken in to 2024 for some reason.   In the US 2021 is still the best year for Taycan.

 

I'm not anti EV.   But I do say the environmental cost of them is too high, and they need a step change in battery technology to completely take over.   The developed world can't afford them, so there's no chance the developing world can.   You need a solution that works for the developing world too.

 

Stockholm Calling 27 April 2024

I love the way people say 'I'm not anti-ev', then immediately list the reasons why they don't think they'll work! 

Symanski 27 April 2024
Stockholm Calling wrote:

I love the way people say 'I'm not anti-ev', then immediately list the reasons why they don't think they'll work! 

Which bit did I get wrong?

 

The Taycan is superb, and the Tesla has amazing straight line performance.   I've been in others that are good ordinary cars.   But they're all expensive, more than you would pay for a normal engined car.   Can someone not say where EVs aren't good but still be positive about their performance?

 

Brother's Tesla plugs into his solar power system at home so he saves on running costs - which is superb.   But even he's critical about range and recharging on journeys.   And the lack of physical controls with far too much being on the touch screen.   Plus the build quality isn't great with rattles everywhere in the car.

xxxx 28 April 2024

Rubbish climb down symaski.Taycan sales in 2023 were higher than 2022 and were flying out the door by the end of 2023.

Panamera sales were however down in 2023, enough evidence by your standards for this ICE  car to be considered a failure. oh and it was outsold by the Taycan.

Symanski 28 April 2024
xxxx wrote:

Rubbish climb down symaski.Taycan sales in 2023 were higher than 2022 and were flying out the door by the end of 2023.

Panamera sales were however down in 2023, enough evidence by your standards for this ICE  car to be considered a failure. oh and it was outsold by the Taycan.

I've not looked at the Panamera - I'll take your word on that.

 

Taycan, according to Inside EVs, had its best year in 2021, with reduced sales in 2022.   2023 doesn't have Q4 reported, but other sources say they were up 17% for the year on 2021.   That's quite impressive because the first two quarters were down, it only reports Q3 being up for 2023 over 2022.

 

Another article in Inside EVs says that Q1 2024 sales are down by half over the previous year, which it also reports is down 66% of Q4 2023.

 

One thing I can tell you is that you get a very mixed picture because US sales for 2023 are down, yet globally 2023 were very high but only in the second half.   First half they were down but, as you say, they were flying out the doors in the second half which made up for the poor sales.

 

xxxx 27 April 2024

Well currently Porsche, Stellias, Maserati and VW are involved so you can see why Jaguar are continuing their involvement.