Currently reading: How upcoming tyre brand aims to crack the UK market

Dutch tyre maker Vredestein was founded 115 years ago. Now it's targeting the UK's lucrative summer tyre market

The UK tyre market is set for an assault by new, lesser-known manufacturers that aim to take on legacy brands with rubber that offers comparative performance at a fraction of the cost.

Among those trying to crack the European market are Bandag, Boto, Kenya, Next Tread, Pinso Rovelo, Saetta and Triangle. And one that already calls it home is eyeing a bigger slice of the market: Vredestein. 

The European passenger car arm of Indian tyre giant Apollo, this Dutch firm is relatively unknown outside of the Netherlands and Germany, despite its 115-year history. 

To access this content please subscribe

20% annual saving
Regular membership
£19.99
Monthly
£199
Annual
Automatic renewal
Team membership
£799
Price includes a 20% discount for a team of 5
See all benefits here