Lancia has released the first picture of the new Gamma, which will arrive as the Italian brand’s new flagship in 2026.
The crossover will be based on the STLA Medium platform - which underpins other Stellantis models including the new Peugeot 3008 - and offered with both combustion and electric powertrains.
The Gamma will be twinned with the upcoming successor to the DS 9 and the rebooted Vauxhall Insignia, both of which will share the Gamma’s production line at Melfi, Italy.
It will continue the Lancia design ethos introduced by the Pu+Ra concept and seen on the new Ypsilon supermini, launched earlier this year.
Little is known about how the Gamma will look, but it's expected to take the form of a rakish mid-sized crossover.
"The new Lancia Gamma represents a milestone in our journey towards the future,” said Lancia CEO Luca Napolitano. “[It] will showcase the best of what Lancia stands for: innovation, style and a relentless pursuit of excellence.”
Like the Ypsilon, the Gamma is initially expected to be sold only in select European markets. Lancia is yet to detail any plans for a long-awaited return to the UK.
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I am amazed that Stellantis are not just persevering with so many brands but introducing (and resurrecting) so many competing models. I know that with the exception of the Fiat 500 they are sharing the same platforms but there must still be some considerable cost in the design and development of each specific vehicle. Then there is the added marketing costs which you have to question when they are sold in the same showroom as other Stellantis marques. TBH it doesn't surprise me thaf Stellantis financials have nose dived when there is so much duplication. Unlike the VW group who have some distinct premium brands I struggle to understand the difference between the Stellantis brands other than Alfa Romeo and Maserati. Shouldn't Fiat be their Dacia value offering? That said I think VW have also messed up by moving Skoda up to be an alternative to the core Volkswagen badge.
I suppose it's all about perceived choice. Give the customer plenty of brands and models to choose from and the likelihood is that they will buy a Stellantis model rather than another one from another company offering less choice. In reality of course the customer has no choice at all - he or she is just buying a Stelllantis medium size car with standard EV powertrain, suspension, software etc with whatever badge or model designation it wears. Maybe this will be a successful strategy unlike that of British Leyland which offered real choice but in a very wasteful way with competing brands each designed and developed separately? Either way, why would I want a Lancia Gamma flavoured Peugeot, when the real car can be purchased for less money from a company with a proven reputation?
Lancia back in the UK? Aren't there enough Stellantis brands here already?
Maybe they wil offer it with a "rust-protection" delete option to satisfy the purists and differentiate it from Vauxhall/Citroen/FIAT/Peugot/etc etc etc
And if the new Ypsilon is anything to go by, that " long awaited " return to the UK? You don't want it.