New Jaguar F-Pace SUVs are no longer available in the UK, meaning the brand no longer sells any new cars in the market and won’t until its first next-generation model arrives in 2026.
This follows the UK market axing of the XE, XF and F-Type, made at Castle Bromwich, and the E-Pace and I-Pace, assembled by Magna Steyr in Austria, in the summer. The F-Pace, I-Pace and E-Pace are still in production for other global markets.
The decision comes ahead of Jaguar’s major brand reinvention later this year, which is expected to preview a 600bhp electric four-seat GT in the vein of the Porsche Taycan.
That will later be followed by a Bentley Bentayga-style luxury SUV in 2026 and then a large luxury saloon. All three will sit on a new, bespoke platform called JEA.
Ahead of these cars hitting the road, Jaguar will take a “reset period”, managing director Rawdon Glover previously told Autocar.
A statement sent to Autocar from Jaguar parent company JLR read: “From November 2024, new Jaguar sales will come to an end ahead of our new brand reveal later this year and product launch in 2026.
“We have now ceased allocation of our current generation of Jaguar vehicles. We do have a selection of models available to acquire on an Approved Pre-Owned basis through our UK retail network.”
Last year, Jaguar sold 21,943 examples of the F-Pace globally– outselling the rest of the six-car line-up combined and achieving more than double the sales of the second-placed I-Pace (7000). Since it went on sale in the UK in 2016, some 67,000 have been sold in the market.
Speaking previously about axing Jaguar’s current line up, JLR boss Adrian Mardell said: “None of those are vehicles on which we made any money, so we are replacing them with new vehicles on newly designed architectures.”
The decision was made easier by the fact that JLR sales are dominated by the Range Rover, Range Rover Sport and Land Rover Defender, the trio making up more than half of the total.
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I own 3 Jaguars. I have been watching (with much horror, mind you), what has been happening at JLR and I am at the point where I think there must be some conspiracy afoot. Wether it be to nosedive Jaguar into the ground once and for all in some kind of hail-mary, 0.5% chance of working, type of duck song (bc is surely ain't no swan song). Or, the conspiracy could be that they know something we don't in that the world governments are going to force EVs on everyone in some way. Otherwise, the amount of cognitive dissonance is astounding here, or is it nothing more than arrogant narcissism, or just pure incompetence? Everyone knows this whole "EV thing" may have reached it's plateau in some ways, but for Jag to go all in, not only on EVs, but on Bently-level EVs, seems insane. No way this works. Question is, can Jaguar pivot anymore?
Say what you will about China, but the reality is this. They know how to make things that sell. At this point, I'd probably have no problem with Jaguar being bought by a Chinese manufacturer that is going to make ICE or Hybrids that harken back to the spirit and demand of the market in that segment, which i think they would actually do. These people get paid way too much money to be this freaking stupid. As for me and my garage. So long as I can creatively source parts and work on them myself, I will stick with my modern/classic years and models that I have.
Let's hope they put this downtime to good use, ie, clearing the dealership's service department backlog and designing three or four worthy EVs.
The new saloon will simply dominate its class, a copy of nothing, delivering a hammer blow to the opposition.
It will effectively put the Model S to pasture (where it belongs) and deliver a punch so overwhelming, the Hun opposition will simply not recover. This single model will effectively decimate the Boche's entire motor industry in one swipe of its electrically powered fist. A blow so devastating it will be unrecoverable. The Volkswagen Group are already closing factories in response to its anticipated release. You can sense the fear drifting across Doggerland from their savage coastline.