Audi has reported a tough first nine months of 2024, with profits down, revenue down and deliveries down.
The German brand blames the falls on a “challenging” market – notably among electric cars, the increased competition from the likes of cheaper Chinese offerings and production output being slowed by limited parts availability.
A sales dip in China – down 8.5% to 477,247 sales – has also heavily impacted the brand, given China is its biggest market outside of Europe. Compounding the situation, sales in Europe were down 9.8% to 503,746 cars.
Overall, Audi sold 1,235,590 vehicles, a fall of 10.9%,
