Whatever other decisions may yet be made in the busy corridors of power at Audi’s Ingolstadt headquarters, we know one thing for sure: this is the new, all-electric Audi A6 E-tron - and it’s just touched down in the UK, in right hand drive form.
Soon enough, however, another new Audi A6 will be unveiled that you can have with a combustion engine if you prefer. That will, no doubt, leave some a little confused.
The latter car was all set to be a new A7. But the idea, as Audi originally planned, that A6 devotees might willingly switch to an A5 or A7 in order to avoid inadvertent electrification - and that even-numbered Audis would, for the sake of simplicity, hence force be electric - has proven too much for the company’s customer base and dealer network to accept.
So, rather than adjusting the entire model nomenclature strategy to make room for a growing number of EVs which European buyers remain stubbornly slow to warm up to, Audi’s had a rethink. A sensible one, it seems to me. Right now, lots of people instinctively know what an Audi A6 is; likewise an A4, a Q2, etc. That’s money in the bank that, frankly, Audi can ill afford to lose.
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