Currently reading: Ford Highway: the road that Puma built

Building cars in road-deficient Romania is hard work, but Ford’s persistence is paying off

The Ford Puma, the UK’s best-selling car last year, has survived as the brand’s only small car for one good reason: it’s built in the cost-effective eastern European country of Romania.

But while lower wages help keep the Puma both cheap enough to attract buyers and profitable enough not to consign it to the same fate as the Fiesta or Focus, Romania is a hard grind compared to production in Germany.

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