BMW has come up with an innovative way of undermining arch-rival Audi - by placing a giant billboard above its Hong Kong dealership.
The massive advertisement for the new 5-Series sits on a wall over the showroom windows.
See the Audi v BMW giant billboard
Audi and BMW have a long history of aggressive advertising towards each other, including waging war on billboards in California, points-scoring in European print adverts and, recently, Audi described BMW as "second best" in a primetime television advert.
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Re: Audi v BMW - it's war!
Makes a change for the Germans to go to war against themselves.
Re: Audi v BMW - it's war!
Re: Audi v BMW - it's war!
cant disagree on that at all , bmw has one of the best engines , that makes it collect 48 awards in 11years ( international engine of the year award which only started in 1999) honda is second with only 23 awards , thats says it all , and by the way i own a 1998 e36 318i and its a joy 2 drive (i know i sound sad) but for 500 quid u cant go wrong