Chinese car maker Brilliance has halted European exports of its BS4 and BS6 saloons in the wake of a lukewarm reception to the two models.
Two unnamed company executives told Reuters that the firm's difficulty in meeting continually evolving European emissions regulations was also a factor in stopping exports.
"We have stopped exports to Europe," said one executive. "For now, we have no timetable for resuming the business." The executive indicated that the firm may return to Europe when its engines are made Euro 5 compliant.
Between 2007 and 2009, Brilliance sold just 502 BS4s and BS6s across Europe, according to industry analyst Jato Dynamics.
Brilliance is BMW's partner in China.
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Re: Chinese firm ends Euro exports
Must say I haven't laughed so much for ages after seeing Grinning Gordon realise that he had had a 'Ratner moment'. What a plonker!
Re: Chinese firm ends Euro exports
Doesn't look good for the less well known Chinese brands like Great Wall then! It will all depend on price, but too low a price will make people concerned about quality and safety, too high, and you may as well buy a Skoda or Kia. Copied designs will also put people off, as it will be obvious they've bought a cheap clone. I don't see any of the Chinese companies getting off to a good start, apart from MG.