Currently reading: Autocar reveals Jaguar's secret formula

Swingeing losses, shrinking exports, a factory closure and an F1 failure - it's difficult to imagine that things could get worse for Britain's beleaguered Jaguar marque. However, 'out of adversity, quite often, comes excellence,' writes Steve Cropley; Jaguar 'is well advanced with a secret, detailed plan,' to make its cars 'as exclusive as a Porsche, and 10 times more so than a Merc or BMW.' Autocar uncovers that seven-year formula for you this week, which includes a radical new S-type saloon, an innovative SUV crossover, and an iconic coupé.

Our 22-page special report uses sketches, artists' impressions, insider information, and industry knowhow to chart the way ahead for Jaguar. In it, editor-in-chief Steve Cropley brings you the world exclusive on the contents of Ian Callum's drawing board, and elucidates what made Jaguar's best-loved cars so brilliant; executive editor Richard Bremner explains how the maker has been saved before, and writes Autocar's own fightback plan to return it to greatness; contributing editor David Vivian points out why the S-type is the best car it currently produces; writer-at-large Chris Harris describes how you can buy your own supercharged pussycat for under £10,000; plus, what it's really like to sell an F1 team.

The cause of Jaguar's problems, and the route to a profitable future, are in Autocar this week; don't miss it

Join our WhatsApp community and be the first to read about the latest news and reviews wowing the car world. Our community is the best, easiest and most direct place to tap into the minds of Autocar, and if you join you’ll also be treated to unique WhatsApp content. You can leave at any time after joining - check our full privacy policy here.

Add a comment…