I wish Honda would speed up the arrival of its new fast cars

Great to see the flame of creativity burning at Honda again with the appearance of the S660 sports car.

This is a great looking car, with ‘Want Me’ scrawled all over it. But don’t get too excited, because this baby twin-seater has a baby engine too, which makes it unlikely to sell here despite its sexy styling.

Its power-to-price ratio probably won’t stack up, so we’ll have to make do with a handful of grey imports, as we did with similarly scaled and frantically unfast Honda Beat a couple of decades back. 

Still, at least we’re eventually getting the NSX supercar and the next-gen Civic Type R. Eventually, because these speedy Hondas are heading here painfully slowly.

The promising NSX won’t arrive until 2015 because the Japanese and American markets take priority. And a little bafflingly, given how old the current Civic is already, the 300bhp Civic Type R won’t appear before 2015 either.

I’m sure the creative fires at Honda have far from burned out. But it doesn’t feel that way in its showrooms, where the only car with a hint of Soichiro flair is the CR-Z, now almost three years old. It will be four when we get the NSX and Type R.

That’s too long for a company whose image is greying.