What is it?
The Infiniti Q50S Hybrid is the car with which Nissan’s luxury arm hopes to finally prop open the door to Europe’s executive car market.
Infiniti has been knocking on that door since 2008. There’s been no answer to speak of yet.
Now, enter the new Infiniti Q50: a saloon the size of a BMW 3-series that replaces the petrol-only G37, but brings fleet-friendly four-cylinder diesel power to Infiniti’s elbow for the first time.
There’s more to this car than heater plugs, mind. The Japanese brand is betting on state-of-the-art technology to motivate Q50 buyers – specifically, younger buyers who appreciate its smartphone-savvy in-car entertainment system.
A fully loaded Q50 comes with a dual touchscreen multimedia system, LED headlights, a 14-speaker Bose stereo, surround-view cameras and enough active safety and convenience systems to give the average Mercedes S-class some competition.
Infiniti’s Daimler-powered 2.2d turbodiesel will be the version to deliver some much-needed European sales volume for the brand, and that car will be the subject of a full Autocar road test in due course.
In advance, Infiniti supplied us with the range-topping petrol-electric alternative as a whistle-whetter on UK roads.
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