What is it?
Audi’s bad-boy Audi A1 supermini, the S1 – finally available in the UK, and in series-production right-hand-drive form.
Offering permanent quattro four-wheel drive, a totally redesigned suspension system and a reworked Volkswagen Golf GTI engine with enough power and torque to put a full-size hot hatch in the shade, this car offers much more than the average warmed-up supermini. And with a full-fat asking price starting just below the £25k marker, it needs to.
The irony is that the S1 takes the place of the limited-run A1 Quattro – a car that sold out at a price north of £40,000. So even given that it's close to Renault Mégane RS 265 money, the S1 almost looks like good value.
But does it drive like it? The likes of the Mini GP and the Citroën DS3 Racing have already shown that it can make sense to downsize your fast hatchback by a class for a machine of real purpose, verve and distinction – and we rated both.
A full road test on the S1, unlocking every last scrabble and lunge of character and fun, will be forthcoming in a few weeks. Meanwhile, for some first impressions on British roads, read on.
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specced up
It is a good start
Audi can always offer DSG for those who can't steer and change gear at the same time. It may help lower the all-important 0-60mph sprint too.
However after reading the article with a fair degree of interest, I'm left feeling that this car may be a lot less exciting than the numbers suggest. And while the price may seem fair to the four-ring badge lovers, it's a tad too high for this badge neutral such as myself.
At the end of the day if fun be the chief factor, there are better cars available, for far less outlay. If it is straight line pace, AWD, cabin quality and resale value, one is after then the S1 betters rivals.
What a bargin, that's why they're called options
Badge pricing.