Currently reading: Mazda plots performance MPS brand revival

MPS brand remains on hold while Mazda determines which models to launch under it

Mazda’s high-performance MPS brand remains on hold as the company evaluates exactly what sort of models it wants to launch under it.

Speaking to Autocar at the launch of the new Mazda 2, the car’s chief engineer, Ayumu Doi, revealed that MPS was a brand Mazda was “always investigating” as it tried to establish how the performance arm would work under Mazda's new Skyactiv technology banner.

Doi said MPS was “not dead” and the firm was evaluating how it could further extend its ‘fun to drive’ mantra with a new MPS performance model, of which the 2 was one likely candidate for the treatment.

The firm has yet to establish exactly what an MPS model will be under the Skyactiv range of cars. The firm could opt for purely more powerful models or models that place an emphasis on improved driveability like the Suzuki Swift Sport, or a combination of both like the Ford Fiesta ST.

Whatever the outcome of the research, Doi revealed that any future Mazda MPS model would use uprated versions of existing Skyactiv componentry rather than any bespoke parts.

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Mark Tisshaw

mark-tisshaw-autocar
Title: Editor

Mark is a journalist with more than a decade of top-level experience in the automotive industry. He first joined Autocar in 2009, having previously worked in local newspapers. He has held several roles at Autocar, including news editor, deputy editor, digital editor and his current position of editor, one he has held since 2017.

From this position he oversees all of Autocar’s content across the print magazine, autocar.co.uk website, social media, video, and podcast channels, as well as our recent launch, Autocar Business. Mark regularly interviews the very top global executives in the automotive industry, telling their stories and holding them to account, meeting them at shows and events around the world.

Mark is a Car of the Year juror, a prestigious annual award that Autocar is one of the main sponsors of. He has made media appearances on the likes of the BBC, and contributed to titles including What Car?Move Electric and Pistonheads, and has written a column for The Sun.

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