We love a half-price hero here at Autocar. We also love ultra-rare ‘Unicorns’ – indeed both our recent stories on these subjects are among the most popular on our website in recent weeks. But I have just bought a half-priced hero that is also a unicorn: a 2014 Ford Fiesta. How can the UK’s best-selling car be a unicorn? Let me explain.
I originally budgeted around £8,000 to buy a new car to get to work in every day. I wanted a petrol, partly because I love petrol verve and dislike diesel rattle, but also because I suspect diesels will start to be taxed punitively. Un any case, my wife forbade another black-pumper in our fleet. And choosing petrol is so much easier now that there's a new generation of small, efficient turbocharged petrols out there.
I quickly triangulated towards the great-handling, great-looking Fiesta with its 1.0-litre three-cylinder Ecoboost engine. I’ve always liked Fords, but for some reason have never owned one. Time to fix that.
I began the familiar classifieds trawl; I’m a stickler for nice alloys, and concluded that the optional 17in ones enhance the car’s looks significantly. I was told that the most powerful 123bhp engine is the one to go for; I briefly toyed with the idea of a Zetec S, but they were all too boy-racer for me, and I feared my friends and colleagues would conclude I was having a mid-life crisis. I needed comfort and useful gadgets, so Titanium or Titanium X was my chosen route. Once narrowed, the precise spec and colour proved tricky to find, so I found myself drifting way above my budget.
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A great colour?
Great colour .... you sure???
We pay extra for TVs and mobile phone screens that have a million colours, most of which are imperceptible to the human eye.
Yet, when it comes to our cars its fifty shades of grey and silver. Or white. Or black. That's it.
"Oooh, that is a really lovely colour blue but i won't get that and enjoy it on my car for the next 6 years because when i come to sell it, it might be worth £200 less."
Come on people. Lets live a little and brighten the dull roads up in the process.
50mpg? No chance...