What is it?
Volkswagen’s latest bid to be a bigger player in North America begins with the Atlas, a three-row SUV to take the fight to established competition such as the Ford Explorer and Honda Pilot.
Volkswagen hasn’t sold a seven-seater in the US since the unloved Routan – a thinly disguised Dodge Grand Caravan – was dropped in 2014.
The Atlas grew out of the CrossBlue concept shown at the 2013 Detroit motor show. Although it’s also on sale in China, this huge SUV was conceived specifically for American families and is built alongside the North American Passat at Volkswagen's newly expanded plant in Chattanooga, Tennessee.
The Atlas is the largest model to be built on the familiar flexible MQB architecture that underpins so many Volkswagen Group models sold around the world.
It’s hard to miss the irony of hopes for a post-Dieselgate recovery being pinned on a huge, four-wheel-drive model powered by a thirsty petrol V6, at least until Volkswagen's electrification offensive gathers pace.
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Canyonero
Closest design to a Canyonero I´ve yet seen
American view
As a European who's been to the US only once, I have limited idea of how the Atlas fits in the market, or the VW brand for that matter. If we ignore Dieselgate for a moment, how is VW viewed? As premium European, or as a no-nonsense Toyota competitor? Does it vary per model? Is the Mexican Jetta slightly more premium compared to the US Passat?
Is the ambience of the Atlas comparable to that of its competitors, or is it a bit dark and stark? I would love to hear the American point of view on this. I am always struck by the way how Toyota makes it cars seem premium in Asia in even the most mainstream models, even if this is just the slightest veneer. Many Asians seem to be very happy with it, this cut-price glitz.
Preposterous
" Wood " in a VW is like watching a western dubbed in German: unacceptable for man or beast.
Conte Candoli wrote:
LOL