Mercedes-Benz has confirmed that its new Mercedes-Benz A-Class is priced from £25,800, making it £3960 more than a new BMW 1 Series.
That figure is for the entry-level 180d SE model, while the petrol-powered A 200 starts from £27,500. The more powerful A 250 costs from £30,240. (Read on for more engine details).
Three trims are available: Sport and SE, Sport and AMG Line. The latter currently accounts for 50% of A-Class sales. First deliveries are due in June.
Although higher than its main rival, those prices come with promise of class-leading levels of connectivity, as well as a new interior with the most advanced version yet of the German car maker’s Comand infotainment system. Even the entry-level car gets twin infotainmant displays with voice control technology, emphasising the level of kit on offer across the line-up.
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This sixth-generation tech set-up features a newly developed MBUX (Mercedes-Benz User Experience) function that brings touchscreen control, an innovative voice control system and augmented reality navigation not even offered on Mercedes’ range-topping Mercedes-Benz S-Class.
Rough and ready, but an elbows-out walkaround of the new #MercedesAClass2018 - see https://t.co/ZADk470yUp and https://t.co/9QX5lDb5A9 for more pic.twitter.com/W6rlpdssD4
— Jim Holder (@Jim_Holder) February 2, 2018
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The A-Class is once again offered exclusively in five-door form. It is the first of up to eight new compact models that are under development and due for launch by the end of 2020.
These include successor models to the existing Mercedes-Benz B-Class, Mercedes-Benz CLA, CLA Shooting Brake and Mercedes-Benz GLA as well as a trio of new models: an A-Class saloon, an SUV model set to be called the GLB and the all-electric EQ A previewed at the Frankfurt motor show last September.
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This could be the iPhone of cars
I think Merc has done a great job of making a car in this class aspirational and desirable. Sure it's expensive, but if it feels expensive and delivers on the promise of C-Class comfort this time, it will be more than just another family hatchback, it will be an object of desire. And if it is, Mercedes will make massive money on it. Just needs a hybrid version to round off the range.
Price tag
Luigi27 wrote:
I take it you are a car brand snob but the A Class is built on Daimler's MFA2 platform.
Man, YOU -- and not @Luigi27
Man, YOU -- and not @Luigi27 -- seem to be mesmerized not only by badges, but also by some funky acronyms like MQB, MFA2 and so on.
...Because this MFA2 platform (equal some steel profiles with many small/big holes :-)) is also developed with Renault, if you did not know it.
BeamMeUpScotty wrote:
And that makes the A Class a Megane? And even if it does, so what? Just because they collaborated with Renault it makes it lesser car? Why? 'Cause you don't like Renault?
Andrew1 wrote:
I do like Renaults (used to own a couple in the late nineties, including the one and only Clio Williams imported in Romania - no.396 - a hoot to drive), but I also like Mercs (none possessed, but a whole bunch tested as an ex-motoring journo.)
What I don't like at all is a Megane (well, with another coquille and upgraded interior) with a Daimler Benz badge and an abyssmal 80-90% price hike - as simple as that.
Though, there's nothing new here, whilst the same unexplainable price canyon exists for example between the Twingo GT and the Smart Fortwo Brabus -- twin midgets from another Renault-Mercedes cloning adventure.
Conclusion: no hard feelings, 'cause I'm just stating facts, being also pretty well informed about the real costs of some so-called *premium* upgrades in the industry (delocalized a lot for bigger profits here in Eastern Europe -- like Ford did it in Craiova, Renault in Pitești and so on.)
Doomed b4 the Elk test.
"The 1.8d starts from..." Well who cares, whatever our environmental views are, it's safe to say diesel sales in this segment /size of car are now history. It's case is further dealt a blow with the fact this 1.4, just like it's larger oil burners, requires the use of piss additive to meet environmental concerns. Which leaves the petrol powered base car, (which apparently will save lives but contribute more to global warming) starting from over £28,000 (with metallic).
It's just total bonkers. No mention of it in the text but they're going to have to use a 3cyl job at somepoint or the A Class is destined to failure as residuals will be hit hard. When their chief rival BMW let alone any other manufacturer can produce a new car for £4000 less, the writing's on the wall before the car hits the road. No Elk test needed this time before MB have a rethink.