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Unsurprisingly, given the high price of the SV CoupeÃ, 80% of customers so far have chosen to personalise their car with a near-endless options list.

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To date, customers – of whom there are more than 150 – have added between £30k and £100k worth of extras on top of the £240,000 starting price. That makes the most expensive one yet an eye-raising £340,000. Or you could spend even more, as one customer already has, and order two SV CoupeÃs.

The most expensive option is a new paint colour, liquescence, at £30,000.

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Customer clinics have already been held in London and Paris – where we saw the car – and will continue in key markets, including the Middle East, Russia and the US.

Working with local retailers, Land Rover has been picky with its invitations. “They’ve been selected because we think they’re going to be a hard prospect,” said Special Vehicle Operations MD John Edwards.

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Once buyers have committed to an SV Coupeà at these clinics, they will be invited to a luxurious pod to personalise their car.

We experienced it at the customer clinic in Paris but there is a permanent base with a customisation suite at SVO HQ just outside Coventry.

The centre has been open for two years and 200 bespoke products have been created as a result. Bespoke by SVO’s Chris Castle said an average customer takes two to three hours to pick options.

“There are 100 paint colours but really the sky’s the limit,” said Castle. “We can match to anything.” There are also 14 colours of leather trim.