Tesla has long acted more like a tech company than a car company, so perhaps it is not a surprise that the speed of innovation could make the Model 3 look like yesterday’s electric vehicle within 24 months.
On paper, the Model Y is a better bet for securing Tesla’s medium-term future. It’s a crossover, the type of vehicle that is rapidly becoming the norm, and it should include new tech which spells the end for the incredibly complex and expensive conventional wiring loom.
Tesla Model Y to be revealed in March 2019; production begins 2020
Furthermore, lessons learned from the difficult build of the Model 3 can be incorporated into a new production system. And China’s thawing of restrictions on foreign manufacturers opens a massive opportunity to build a new car plant.
However, Tesla has to manage to stay solvent for another 24 months to take advantage of what could be its most significant model.
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Tesla Model Y to be revealed in March 2019; production begins 2020
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Each new announcement seems to be...
...acting as a distraction from some problem with existing products - you can get away with that a couple of times, but there must be a limit.....and don't mention sending up a rocket if it's a really big problem
Whatever that article is, it
Fundamentals
The problem with Tesla is that losses are increasing with rising sales - so they're making a loss on each car they make. In order to survive they will have to increase their prices across the board. Will this affect demand? Of course it will. But they can't keep running cap in hand to the money markets and they don't have the luxury of an ICE vehicle range to subsidise their electric cars. Their future remains very uncertain.
Bill Lyons - agreed
The rising losses with rising sales are worrying - so many failed business people had 'make it up with volume' mentality to finance. Seems we have a charismatic inspirational inventor at the helm of a company so needing a pragmatic operationally-focused guiding hand. Parallels of the Fiorina years at HP may seem insulting to Elon but they do exist....