Mercedes-Benz’s vast electrification strategy is invention born out of necessity, as with similar programmes from other car firms.
Increasingly tough legislation, such as a staggered EU clampdown on CO2 emissions, will force car makers to electrify a growing percentage of their fleet.
The challenge for car firms is that, in the short to medium term, the market for pure-electric cars will be limited by still-developing EV infrastructure and their relatively high price. So Mercedes can use its scale to its advantage, investing heavily in hybrid machines alongside its EV range.
2020 Mercedes-Benz EQ S to battle Porsche Taycan and next Jaguar XJ
The clever move is using the same EQ branding, with various suffixes, to unite all its electrified cars. Creating a direct link between EVs and hybrids, and sowing the seeds with its Formula One and upcoming Formula E entries, will help prepare Mercedes buyers to make the switch to electric when the time is right.
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New Mercedes-Benz EQ C: all-eletrcic SUV revealled
2020 Mercedes-Benz EQ S to battle Porsche Taycan and next Jaguar XJ
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Seems to be a lot of puff
Seems to be a lot of puff pieces around the future (2+ years away) EQ models this week. Is this due to the indifference/disappointment of the unveiling of the EQ C (the only actual model unveiled this far, and still a year from going on sale)?