It must have been a wrench for Gerry McGovern and his forward-thinking designers to draw quite so heavily on the essential look of the first Range Rover Evoque for their second iteration, knowing for sure that a certain kind of critic would criticise them for it. Indeed, this has already happened. At a recent hacks’ preview McGovern looked more than slightly weary as he fielded questions on the matter.
Yet it is perfectly obvious why this approach is the best. The first Evoque scored one of the most phenomenal, sustained and unexpected successes in all British car-making history. Its unique lines struck an instant chord with everyone, whereupon McGovern’s celebrated bloody-mindedness ensured that their full value was delivered into production. No pretender has come up with a rival with anything like the visual impact. What fool would ditch such a design asset?
The second generation Evoque’s designers have contented themselves with refining every detail of the new model, taking extra-special trouble with surfacing, utilising latest technology (such as ever-slimmer LED headlights) and consoling themselves with the knowledge that as kerbside experts get more familiar with the new model, they’ll spot the modernisation more easily. It is there for all to see.
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Video: Unboxing the 2019 Range Rover Evoque
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The first Evoque scored one
The first Evoque scored one of the most phenomenal, sustained and unexpected successes in all British car-making history. Its unique lines struck an instant chord with everyone,
Oh, give over! We know why it was really popular... Because it had big badges across the bonnet and boot which said RANGE ROVER, and it was much more affordable than the Sport and Vogue models. Aspiration, aspiration, aspiration.
Some vehicles simply cannot be bettered. Personally, I don't think Audi will ever better the first generation TT, it's a modern classic. Every new model has just diluted the radical styling of the first generation model, and in doing so, it's become a bit bland.
The first generation Evoque however, could be bettered. I'm just not sure a bit of smoothing here and there and some new tech is anywhere near enough.
3 paragraphs of...
nothing?
Is Rodester writing for Cropley?
Is Rodester writing for Cropley?
No, he’s a prankster addicted
No, he’s a prankster addicted to posting windup comments.
@ Bob Cat Brian
Haha! So it's not just me, then? Lines such as:
"it is perfectly obvious why this approach is the best."
"Its unique lines struck an instant chord with everyone"
"McGovern’s celebrated bloody-mindedness"
"extra-special trouble with surfacing"
And my favourite, "No pretender has come up with a rival with anything like the visual impact. What fool would ditch such a design asset?"
Right up there with "Premium iron fist"!
(love ya, Roaster!)