What is it?
The Cupra Ateca is the first instalment in a new line of performance derivatives from Spanish car firm Seat, all of which will be sold without Seat badges. From here on out, top-of-the-line sporting models from the VW Group’s Iberian outpost will simply be badged ‘Cupra’. As far as anyone knows, however, they will continue to be factory-tuned versions of existing Seat cars rather than entirely distinct models.
So does such a move from a southern European volume car maker sound familiar? Well, it should. Because when Fiat stopped using its Abarth nameplate like Volkswagen uses ‘GTI’ or like Honda uses ‘Type R’ and instead set it up as a brand in its own right, it tried something very similar to what Seat is trying now. The first CEO to be installed at the fully-fledged and restored Abarth company was ex-Fiat boss Luca de Meo, appointed some 11 years ago now. And yet, despite its history and having built one or two interesting performance cars since its modern renaissance, Abarth is arguably still in the process of re-establishing itself as a discrete modern car brand today.
So, with a product strategy similar to that of Abarth’s but less history to leverage, how long will it be until we get used to the idea of dropping the ‘Seat’ bit from Seat Cupra? Someone ask Luca de Meo – who’s been president of Seat since 2015. He’s done all this before, after all – and it’ll be interesting to watch how his current employer does things differently from his old one.
Is it a smart move, for instance, to launch a performance car brand with a warmed-over version of a crossover hatchback? For marketability’s sake it might well be, even if it might have chosen differently to produce instant creditability among performance car aficionados. Crossover hatchbacks are hugely popular, after all – and the Cupra Ateca is one of the first to offer a potentially sporting driving experience packaged along with all of the familiar crossover advantages: space, convenience, and in this particular case four-wheel drive.
The car uses much the same ‘EA888’ 2.0-litre turbocharged four-cylinder engine, seven-speed twin-clutch gearbox and Haldex four-wheel-drive system as the current VW Golf R; but with 296bhp on tap it’s slightly less powerful than the Golf, and being a crossover it’s got a higher centre of gravity and is carrying a hundred-and-something-kilogram relative weight penalty around with it.
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Cupra Azteca
Anyone have trouble keeping the interior of the azteca clean? I use a shark duoclean vacuum but the rear seats are tough to keep clean.
I can't see the appeal in this
Even now, given the choice, I'd stick with the Golf R Estate that I bought. It's a more practical family car (its boot is bigger than that of an A6 Avant) and surely drives better than this crossover due to the lower centre of mass.
I've never really understood the argument of SUVs being easier to get children in and out of either. When my son was a baby, my wife refused to use the Touareg I had at the time because it was difficult for her to lift the baby seat high enough to put it in the car. Having tried it myself a couple of times, I could see her point. It was far easier to get the seat into a normal hatchback.
Having said this, SUVs are fashionable at the moment and lots of people obviously like them for some reason, so I can see exactly why SEAT have done this.
Putting a child in a fixed
Putting a child in a fixed seat may be easier on a higher vehicle, mpvs were always good for this? We had a scenic back in 01 when our kids were little and found it easy but we traded it for a zt saloon which we never found difficult.
Referring to trading in a hot
Referring to trading in a hot hatch to enable you to have the family car and fun car cake and eat it scenario, to keep you interested in your daily motoring, well I always thought that was the hot hatches remit, after all a golf /civic etc is a sensible sized family car, all the car most families need, in fact we've always been happy with superminis, so from my perspective more than I need, and in hot gti/type r variants I think the driver is already living that cake and eat it scenario. So whats the point of this?
Sorry I'm just not an suv fan.
It had a higher driving position
For many people, that's really desirable. If that doesn't interest you then don't buy one and don't read about them.
beechie wrote:
I read about cars in general as I am interested in cars, i get that people want a higher driving position and havent criticised that. My comment was aimed at the ascertation made that this would be seen as the cake and eat it of family cars which I tbought hot hatches had already achieved.