How big is Texas? If you’ve ever wondered, good news: you’ll soon be able to Ask Mercedes.
Next question: why did Mercedes-Benz choose to launch the new CLA at the Consumer Electronics Show technology event in Las Vegas rather than at the Detroit motor show that takes place next week? I’ll field that one: because of the car’s younger, tech-friendly audience.
The CLA has been key to Mercedes increasing its appeal among more youthful buyers, particularly in the US, where the average CLA customer is 10 years younger than for any of its other models. In Europe, the average age of a CLA customer is also younger than for any other Mercedes, and half of all buyers of one previously owned another car firm’s vehicle. Crucially, according to Mercedes, 75% of CLA customers went on to buy another Mercedes as their next vehicle.
In other words, it is a conquest car, allowing Mercedes to win over younger customers - who could go on to buy several more of the firm’s cars. Reaching a more youthful market means pitching the CLA at a smartphone-savvy, Netflix-loving, internet-dwelling audience. So, as a result, Mercedes has packed the CLA with plenty of tech. Like the related Mercedes-Benz A-Class, it receives infotainment systems previously only seen on the Mercedes-Benz S-Class, including a host of advanced features.
So the reading lights can be controlled by waving a hand near the rear-view mirrow, an ‘energising coach’ system can sync with a Mercedes-Benz Vivoactive or Garmin smartwatch to recommend comfort settings (and even display driver’s pulses in the media display), and there’s the latest version of the Mercedes-Benz User Experience (MBUX) infotainment system.
That system includes the most advanced version of its Ask Mercedes system, which, the company says, can now respond to “more complex queries”. In its CLA press materials, the firm provided examples of such questions, which include how has the Apple share price performed compared with Microsoft, what is the square root of three and, yes, exactly how big Texas is (it’s 268,581 square miles, if you were wondering).
Okay, it’s not quite KITT, but it’s an intriguing step. Will the ability to ask your car complex queries add appeal to customers used to talking to their phones? Hmmm, that’s one to ask Mercedes in a few years…
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Mercedes-Benz's approach to drawing in a younger demographic for the CLA is a properly-rounded method. They devise a compelling bundle by incorporating a captivating layout, modern-day generation, affordability, and particular marketing. The emphasis on way-of-life associations adds an extra layer of appeal. This complete technique aligns with the ideas of assertive communication, making the CLA an appealing desire for brand-new technology buyers. Hiring an Expository essay Writer should similarly delve into the nuanced details of this strategic mixture.
Mercedes-Benz's strategy for attracting younger buyers to the CLA involves a combination of appealing design, advanced technology, affordability, targeted marketing, and lifestyle associations.
German cars lol
As the main choice of drug dealers it’s no surprise that young people associate German cars with a cool lifestyle. Especially since those same dealers then spend more money on blinging them. Other car makes cannot compete with this surreptitious marketing because they believe that cars are desirable on merit.