Volvo will limit the top speed of all of its cars to 112mph (180km/h) from 2020. The move is motivated by the company's intention that no one should be killed or seriously injured in a new Volvo by that date, the Swedish car maker said.
In a statement, Volvo said that “technology alone will not get it all the way to zero”, adding that the firm “is now broadening its scope to include a focus on driver behaviour”. The limit will apply to all cars made from mid-2020 onwards and going on sale in 2021.
Volvo referenced the limitations of technology to prevent accidents and injuries above certain speeds, citing data from the US National Highway and Traffic Safety Administration showing that 25% of road fatalities in the US in 2017 were a result of speeding.
“Volvo is a leader in safety. We always have been and we always will be,” said Volvo boss Håkan Samuelsson. "Because of our research, we know where the problem areas are when it comes to ending serious injuries and fatalities in our cars. And while a speed limitation is not a cure-all, it’s worth doing if we can even save one life. Speed kills, and there is no reason to go beyond 112mph."
Opinion: do car firms have a right to make us safer drivers?
"Volvo is not a car for those who are boy racers. Our value is for people who want to protect what’s important further. We will get some questions and critics for this, but we’re sure we will gain more customers than we will lose."
The top speeds of Volvo's current models range from 118mph to 155mph.
Samuelsson said the 112mph figure had been chosen because it stille exceeded the regulations in virtually every country, bar limited stretches of the autobahn in Germany. "We decided that 112mph is the limit of what more people want to do," he said. "Outside Germany, it’s seen as a high speed. It was a process of balance: we didn’t want to scare anybody who was thinking of buying a Volvo by putting it too low. But this is a limit where nobody should need a faster car."
Samuelsson added that he hoped the move would spark an industry debate over speeds: "It’s logical to start with a brand that has safety as a core value. Let’s see how other car brands react. We are making a statement. Speed kills, and we need to encourage limitations."
Cutting top speeds could have other benefits for Volvo, too: it is likely to help reduce engine emissions, and can be beneficial for improving the range of electric cars.
Volvo is also investigating geo-fencing technology to see if it could further limit the speeds of its cars in sensitive areas, such as near schools.
“We want to start a conversation about whether car makers have the right or maybe even an obligation to install technology in cars that changes their driver’s behaviour, to tackle things like speeding, intoxication or distraction,” said Samuelsson. “We don’t have a firm answer to this question but believe we should take leadership in the discussion and be a pioneer.”
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How many serious crashes
How many serious crashes occur because the car was going over 112 mph? Some, of course, but I'll bet they're a tiny proportion of fatal crashes. Banning their touch-screen -- which requires the driver to look at it rather than the road -- would save many more lives than limiting top speed.
The horsepower race in recent
The horsepower race in recent years, has been rapidly becoming ridiculous, this may be the first step towards ending it.
I only see a problem with volvo's stated aim, if it gives governments ideas with regard to imposing the fitting of speed restricters to all cars.
Speed restricters are coming soon
The EU has accepted a proposal to use technology such as GPS and speed-sign dtecting cameras to keep car speeds under the prevailing speed limit. It will come into force in 2022, all new cars will have to have this "feature".
Why hasn't Autocar mntioned this huge change to motoring fredom?
Blue328 wrote:
Nonesense! We'll be out of Europe long before then free to do as we wish up to our borders.
I guess the market research
I guess the market research folk at Volvo didn’t quite understand the correct sentiments of the latest comments from car buyers saying “I wouldn’t want to be seen dead in a Volvo”...
;-)