For most of us, buying and owning a car is a fairly straightforward, unglamorous process.
But for the lucky few, it’s a whole other world of indulgence. I’m talking specifically about Bugatti owners – who, on average (and notoriously), own 84 cars, three planes and one yacht.
So what does it take to be a Bugatti owner? Well, firstly, you have to be in a very select group – either an existing Bugatti owner, or someone familiar to the company through its network of high-end dealers. For the new Chiron, of the 200 orders taken so far, 50% are from existing Veyron owners, while the other 50% are from newcomers to the brand.
Long before the Chiron was unveiled to the public at this year’s Geneva motor show, those select few were invited to so-called ‘roadshows’ around the world, starting last July in California. These are invitation-only events, where individuals have a private two-hour slot to look at the car and talk to designers, engineers and bosses about all things Chiron.
As a measure of these events’ success, 160 of the current 200 orders were taken as a result. Furthermore, if you keep in mind that no-one has had a single test drive yet, you start to figure out quite how powerful the Bugatti brand is.
Once the first Chiron is delivered – which is due to happen in autumn this year (and, once again, the buyer won’t have driven it at all prior to delivery) – its new owner gets access to one of the most exclusive clubs in the world, with Bugatti sales and marketing boss Stefan Brungs describing owners as “being treated like family”.
For the 320 existing Veyron owners (who possess the 450 Veyron models between them) and the upcoming Chiron owners, this means a life of luxury. Brungs explains that owners are regularly invited to the home of Bugatti at Molsheim. It also hosts private concerts for owners and many a ‘grand tour’, in which owners tour in their respective Bugattis to glamorous locations around the world.
So if you have a spare £1.9 million lying around for one of the remaining 300 Chirons, you’ll be thrilled to hear there are some freebies down the line.
One day, one day.
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