A decade ago, the average Rolls-Royce was selling for a quarter of a million euros. Now, it’s double that, the firm surpassing the €500,000 mark for the first time in 2022. Some Phantoms go for more than four times that. 

Behind the brand’s rise to the very pinnacle of the industry is boss Torsten Müller-Ötvös, who remarkably is in his 13th year leading the Goodwood firm. Such longevity is rarely seen at the top of a car company, but with success like Müller-Ötvös’s, why change things?