A distracted CEO, plummeting stock values, a raft of fines and investigations relating to performance claims, and parts and delivery issues. Yet potentially none of these things is the biggest issue facing Tesla as it heads into 2023.
Yes, Elon Musk’s purchase of and subsequent distraction by Twitter is an ongoing issue. How much capacity can one man have for running mega-businesses, and how much damage will he do to his other brands as he uses his own platform to expose his version of a functioning and fair media outlet? Certainly some customers’ loyalty is being tested.
So too Tesla’s share price fell a staggering 65% last year, in the process making Musk the first man to have lost $2bn (£1.7bn)
