There are more hypercars, supercars, limited editions, special editions and one-offs being launched than ever before. Where once their arrival would have been so mind-bendingly exciting that we’d have stuck them on posters to hang on the bedroom wall, now they are being launched so often that you could wallpaper the whole house within a month. Why so?
In simple terms, there are more rich people than ever before – and the very rich are richer than ever.
Join the debate
Add your comment
I suppose in this level of Car where your wish is made real in a Car, having it built the way you want it is for 99% of us not nearly ever going to happen for us, we can admire them, it's nice to see one cruise by or maybe touch at a Trackday or Carshow, aspiration?, it shouldn't be looked at something you lose, depending on your age why can't you in the future not have it?, if you work hard, do well, get your finances sorted for your retirement, I've had my aspirations filled, I had my mid life crisis Car, I've driven some of the fastest Cars on the Planet which is a cheaper better way to driven your dream Car. If there are plenty of buyers out there with the wealth, and there are, for instance, in the emirate's there are 52,000 million Millionaires, so even if one percent of them bought Cars, that's a lot of expensive Cars sold there alone.
At one level, this article has some interesting stats to back up what many car enthusiasts have observed or suspect. However, at another level, this article doubles down on a recent feature article in Autocar about specifying an SF90. As I commented about that article, Autocar (and its rivals) spend too much time covering cars that most of its readers will never able to own or even aspire to own. To add insult to injury, even older performance and luxury cars from, say, the last 20 years are now expensive to buy and run.
One other point about the current crop of "special" limited run cars from exotic brand is that many of them are drawing more crtiticism than praise. A recent example is the Lanborghini Countach LPI 800-4, which is a reskinned Aventador with an exorbitant price tag. Yes, Lamborghini is having a good run at the moment, but the LPI 800-4 is probably a bridge too far for many Lambo fans - it's seen by many as a cynical exercise just to make money.