The cost, the technology and now the styling of the cars and branding of the companies: the latter stages in the development of the Chinese industry was on full show at the Beijing motor show, which ran this week for the first time since 2018.
When the Chinese car makers cracked brands and branding, these were always going to be the things that could really take them global and into the mainstream, rather than simply known for cost. The 2024 Beijing show could turn out to be the springboard for that.
