No pain, no gain, as the saying goes – but only the most thick-skinned would sleep well while running a company that provides public EV chargers.
Yes, there’s huge business potential ahead. The switch to 100% electrified car sales in 2030 and the gradual phasing out of ICE cars thereafter promises good profits. But right now, the industry is in transition, the multitude of start-ups having to grow up or be bought up; and the bigger players coming in facing frustrated users with high expectations and a united body of car makers applying pressure for better service.
