In the UK last year, just 1574 Alfa Romeo cars were registered – less than lacklustre Smart (1581) and clinging-to-life Subaru (2107), and barely more than Ssangyong (1525).
The news is no better elsewhere around the globe: Alfa’s modern-day high point in European volume terms came in 2001, when it registered 205,431 cars. Pre-pandemic, it managed just 54,365 in 2019, and 35,718 in 2020. Numbers are still being collated for last year but are expected to be around 25,000 – an eighth of where Alfa was 20 years ago, despite at least two ‘reinventions’ since then.
