Piece by piece, western brands have seen their perceived advantages over Chinese car companies eroded.
As was evident at the recent Beijing motor show, several Chinese car companies are now there or thereabouts with quality cars with international appeal yet that key issue of the quality and appeal of the brands and branding is very much a live argument.
It’s one thing appealing in your home market, quite another when being exported, particularly when so many brands and models are lumped together as ‘Chinese cars’ no matter what they are (including, I’m sure you’ll have noticed, in this piece already).
