The Geneva motor show has historically been the biggest and the best motor show in the world. In 2024, it will return for the first time in five years with a very different look and feel - both on the show floor and behind the scenes.
For much of the past four years, there has been doubt about whether Geneva would ever return. The last-minute cancellation of the show in 2020 as the pandemic rolled into Europe was enacted in circumstances that left a bitter taste in the mouth of car makers.