Citroën is going to make big saloon cars again.
Distinctive, high-tech, comfort-led cars, it says here. Just like the last-generation C6, a distinctive, high-tech, comfortled car that sold by the bucket load, assuming your measure was a particularly small bucket.
I was a big fan of the old C6, with its concave rear window and its freebreathing, easy ride quality. I once drove one home from Austria in a day, the kind of journey that would be torture in a lot of cars but was actually a pleasure in the C6, with its big, lazy diesel engine barely ticking over and a level of quietness to match any executive car of the time.
The attraction of making bigger cars is obvious to car manufacturers. They can’t charge much money for small cars, but they cost almost as much to develop and not that much less to make than a big car. So your margins remain tiny and your profitability is fragile.
Trouble is, while everyone is happy buying a small Ford, Citroën, Renault, Vauxhall and so on, conventional big Citroëns, Fords and Vauxhalls are a different matter. It’s not like there’s anything wrong with them, you understand. Lots of them are quite good, in fact. But they cost enough that you can have an Audi, BMW or Mercedes-Benz instead. So that’s what you do.
What the hell, then, does a nonpremium car maker do? Mostly they belatedly ape what Nissan has already done: build cars for which you can charge a premium and that customers actually want to buy.
Those look like being SUVs, not executive saloons, distinctive or otherwise. Due to the fact that buying one makes you look like an airport minicab driver, even premium luxury saloons are having a hard time in the face of luxury SUVs.
Thankfully, for a manufacturer with a global reach, there are places such as China where they still like a big saloon with a European badge. Whether it’s worthwhile bringing that same car to Europe, like Volkswagen has decided against doing with the Phideon, though, is a different matter.
I remember an interview with someone from Nissan’s factory in Sunderland, years ago, in which he was asked to what it owed its success: “Keep your head down, make cars people want,” he said. The first part is easy. The second bit, if it involves luxury French saloons, means overcoming decades of ingrained resistance against an ordinary badge, no matter how extraordinary the car.
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Big saloons
All very predictable
I was fortunate to have owned a DS and a CX estate, both only ever had re pressurising once in their lives and were reliable, rust was their bet noire.
My wife later had a Xantia, it was second hand but again gave no trouble, anyone who has run these cars knows full well it is the best ride in a car they will ever likely experience, they were not made for throwing around but comfortable in line travel and at that they excelled like no other.
In todays congested world where using a car with sporting credentials is almost a complete waste of time I would love to be able to go back to a vehicle that gave that sort of comfort for daily usage, sadly it seems that what was offered was not appreciated or wanted.
I also had the chance to drive a rare Citroen Xantia 2lt petrol with the short lived Activa suspension, no roll on corners at all, it solved the corner fall over of other Citroens but again was short lived and never progressed beyond that one model.
Citroen suspension
French Cars
Others have caught up