The coolest cars made by non-car makers

While some have gone on to become household names, others have disappeared into obscurity. Read on to see the cars that companies like Sony, Siemens and even Kalashnikov have built:

Sony unveiled a convincing-looking Tesla rival named Vision-S at the 2020 CES show.  At the time the company said it had no plans to go further. But in early January 2022, again at CES, Sony unveiled the Vision S 02, an SUV based on the earlier saloon.

The seven-seater boasted twin electric engines, each good for 268bhp, though no target range was mentioned. Intriguingly, on this occasion Sony said that the company "intends to explore entry into the EV market", which is something that remains to be seen today. However, it would not be completely unprecedented for an electronics firm to enter the car market – Samsung had a car-making arm in the ‘90s before selling it to Renault.

Outspan is a South African orange company. In the early 1970s it commissioned the Brian Thwaites company in Sussex to build a promotional car for Europe. Based on the Mini, a very lifelike orange body, complete with orange peel texture, was fitted over the chassis. Of six cars built, three are still known to exist.

We had a drive in one in 2019. “It’s a surprise to discover that the Orange corners with the quicksilver zest of a standard Mini… but 30-40mph feels ambitious in a globe with the head room to support top-hats.

...the Orange succumbs to corkscrew pitching that could quickly turn into a headline-grabbing incident.”

In 2019, Boeing and Porsche announced they were teaming up to develop an electric flying car, and unveiled this concept.

Since then, however, the project has seemingly gone cold, and neither company has given any indication as to when this might ‘take off’…

Before starting a car company, Gabriel Voisin (1880-1973) was better known for his aviation endeavours. The French aviation pioneer built the first manned aeroplane capable of powered flight and his company, Avions Voisin, was the first mass producer of aircraft in the world.

The end of World War One saw a dramatic drop in demand for aeroplanes, so Voisin began experimenting with powered bicycles and then a two-seater car that he developed based on a design by André Citroën. The result was the M1 in 1919. The car pictured, the C5, was produced between 1923 and 1928 and had a top speed of 78mph. His cars were some of the most luxurious in the world in their day, and are highly prized now; one ultra rare model – a C25 Aérodyne – was sold at auction in 2013 for US$1.9 million.

Dubbed the Apple iCar, the tech giant had bold plans back in 2016 to revolutionise personal mobility – and to do for cars what it’s done for phones. Apple never showed an actual car, and the project was shrouded in mystery. A few years later, a fleet of Lexus RX450h with self-driving technology began testing on the streets of Cupertino near its headquarters, confirming that Apple were developing autonomous technology.

However, in 2024, after almost 10 years in development, Apple cancelled ‘Project Titan’ – ending any hopes of the so-called Apple iCar.

Made famous for its telegraph-like invention of the 1840s and known today for its consumer goods, trains, medical equipment and IT tech, Siemens waded into unknown waters in 1905 by building an electric car. The Elektrische Viktoria had a top speed of 19mph and a range of about 60km (37 miles). It was available in three body styles: a four-seat convertible, a pickup and a van. Only about 50 models were sold.

In 2010, Siemens built a working replica based on early sketches but later that year the replica was involved in an accident in Germany and the leader of the project was killed. 

This is the Roborace driverless racing car, powered by US graphics processor giant Nvdia. Each Roborace was intended to have 10 teams running identical cars powered by Nvdia’s Drive PX2 chip, in a competition of software supremacy.

In May 2022, the programme was discontinued due to a lack of funding and sponsorship.

Waymo is Google’s automotive offshoot and has been designing driverless systems since 2009. Its most famous product to date has been the Firefly, the cute bug-shaped autonomous pods without a steering wheel or pedals.

They were a regular sight on the roads around Google’s Mountain View home, but the car was canned in 2017. Waymo continues to develop autonomous tech today, instead using other companies’ cars as hosts.

Back in the 70s, Michelin built a prototype car for tyre testing. Based on the Citroën DS, and powered by two Chevrolet big block engines, its most notable feature was its 10-wheel design. Nicknamed ‘the centipede’, the PLR was the size of a truck and weighed 9500kg. It carried a lorry tyre in the middle which it tested at speeds of up to 100mph.

It’s all very well going into space but getting around once you’re there is a challenge. Ever since man first set foot on the moon, Nasa has been designing and building various types of vehicle to make extra-terrestrial exploration easier.

This is one of its Mars Rovers, unveiled in 2017 and looking more like Batman’s car than a roving laboratory. Nasa intends to send a manned mission to Mars in the 2030s.

The Grumman LLV was a light transport truck used by the United States Postal Service. Built in the 90s, and with more than 140,000 made, the LLV was still in service until 2024, when it was replaced by the next generation of mail trucks built by Oshkosh.

The LLV was manufactured by military and civilian aircraft producer Grumman - perhaps most famous for making the F-14 Tomcat fighter - which merged with Northrop in 1994.

Samsung is another tech giant who has tried to get in on the automotive action. At the CES show in 2020, it presented its Digital Cockpit – and used a pretty convincing prototype car to show it. Within the four-seat convertible’s cabin which it built with subsidiary Harman, Samsung showcased its future vision of in-car entertainment and safety.

Samsung’s Digital Cockpit uses 5G to link features inside and outside the car to give drivers and passengers a more connected experience. Inside, there are eight displays, eight cameras and the car can share information with other cars by displaying messages on its rear exterior display.

The Digital Cockpit concept wasn’t Samsung’s first car project. In 2019 it unveiled the XM3 Inspire concept in a partnership with Renault.

The XM3 is a rebadged version of the Renault Arkana SUV that was introduced in 2018.

After World War Two, the famed German aircraft maker Messerschmitt wasn’t allowed to make planes anymore so it went into the car business instead. Designed by Fritz Fend (1920-2000) - with unmistakeable aviation influences - and built under contract by Messerschmitt, the KR200 was nicknamed the ‘kabinenroller’ (cabin scooter).

This little three-wheeled, two-stroke bubble car was popular in a time when post war Europe needed cheap transport. It was built in 1955-1964, but the microcar market dwindled as much more comfortable but slightly larger cars like the Mini became affordable. Messerschmitt went back to aviation in 1968, and is today part of Airbus.

Russia’s Kalashnikov is most famous for its ubiquitous AK-47 assault rifle, but in recent years the company has branched out from the world of weapons. In 2018 it revealed the CV-1, a retro-looking, Soviet era-inspired hatchback.

With its 90kWh battery and 680bhp, Kalashnikov claimed the CV-1 would be as important to the electric car market as Tesla. You have to admire its confidence, if not perhaps its design skills. Little has been heard of the project since.

This wasn’t Kalashnikov’s only foray into the world of cars. The company has been making vehicles for the Russian military for a while, and for the 2018 World Cup in Russia, it created these electric tricycles, called Ovum, for the police. It also made 30 electric motocross-style bikes.

Swatch redefined the leisure wear watch market with its highly personalised, plastic time pieces, and it wanted to replicate this philosophy with cars. In the early 80s, Swatch began concepting an idea for a small, stylish and customisable city car for the masses. It was nicknamed the Swatchmobile.

After an initial partnership with Volkswagen fell through, Swatch teamed up with Mercedes to create what was to become the Swatch Mercedes ART - SMART.

Back in 1992, after a spell supplying F1 engines, Yamaha decided to build its own supercar. The result was the OX99-11. Powered by a 3.5-litre V12 race engine, the OX99 was built for Yamaha by its UK subsidiary Ypsilon and British motorsport company IAD. It featured a carbonfibre tub, a fighter jet-style cockpit and tandem seating.

The performance from the detuned F1 engine was highly impressive for the era: 0-62mph in 3.2 seconds and a rumoured top speed of 217mph. But an astronomical price tag and the recession of the early 90s brought the project to a premature end. Only three prototypes were made.

At the 2015 Tokyo Motor Show, motorbike and piano maker Yamaha launched a new sports car, the Sports Ride Concept. Yamaha brought McLaren F1 legend Gordon Murray on board to develop a carbonfibre chassis that would keep the car’s weight down. The Sports Ride Concept was intended to compete with cars like the Lotus Elise.

Although Yamaha didn’t confirm powertrain details at the time, it was rumoured to have used a 1.0-litre three-cylinder engine with less than 100bhp.

Bosch is hardly a stranger to the car world, but it’s more famous for making car parts than complete cars.

However, at the 2019 CES show, it previewed a concept for a driverless shuttle bus that used its IoT tech. The IoT Shuttle never made production, with Bosch instead using the vehicle as a test bed to show off its “networked mobility services” to car makers and ride-hailing companies.

Maytag is an American washing machine manufacturer now owned by Whirlpool. The company started in 1893 making feeding machines for farmers, launching its first washing machine in 1905.

Five years later, Maytag’s founder bought the Mason Automobile Company, which had been started by the Duesenbergs, and built 1,500 cars under the Maytag-Mason name.

Australian engineering company Lightburn started out making cement mixers and washing machines. However, in 1963, they entered the automotive business.

The first car off the production line at its Adelaide factory was this, the Zeta. Available in ‘sedan’, ‘utility’ and ‘sports’ body styles, only 400 cars were made before the factory closed just two years later.

The Peel Engineering Company, named after a small town on the Isle of Man, originally made fibreglass boats and fairings for motorbikes. In the early sixties, however, it set out to build a microcar for city use, and In 1962, the Peel P50 was born. It was sold for £199 – around £5000 in today’s money.

Recognised in 2010 by Guinness World Records as the smallest car in the world, the P50 had room for one person and a bag of shopping. In 2011, the company started making the P50 again to order in both petrol and electric versions; the top speed is around 28mph for both.

LG’s connected self-driving car is like a home office on wheels. The concept was unveiled at the CES show in 2020 as a taster of what tech companies think the future of autonomous cars will be like. As you approach it, it already recognises you through facial recognition and assigns you to one of its four recliner seats. Each chair has a controller and a touch screen for a truly personalised experience.

With AI and cloud tech, you can pick up TV shows and movies right where you left off. Press a button, and a snack tray rolls out from underneath your seat. Instead of a windscreen, a huge OLED display gives you a real-time view of the road.

Saab is perhaps better known for its cars, but back in the late thirties it was making legendary military aircraft. It went into the car business out of necessity. After the war years, Swedes had to wait a long time for imported cars from the USA, so Saab started to build cars for the domestic market themselves.

Its first car was the gorgeous 92 (prototype pictured). Its design was very aerodynamic for the time and soon after production started it 1949, it was already being rallied on Swedish roads. Saab Cars went out of business in 2012, but the aircraft maker continues today.

Toyota had been going for nearly 10 years before it started making cars. The company, founded by Sakichi Toyoda (1867-1930), started off in the textiles business, making loom machines. Sakichi’s son Kiichiro took over and in 1936 Toyota launched its first car, the AA.

Despite the fact that 1,404 units of the AA were built during a six-year production run from 1936 to 1942, it was thought that there were no survivors going into the 21st century. Toyota even resorted to building a ground-up replica for their museum.

However, in 2008, a heavily modified 1936 example (one of just 100 ever built during the first year of production) was discovered in Russia, and is now on display at the Louwman Museum in the Netherlands (pictured).

KTM is an Austrian motorcycle manufacturer, famous for its off-road bikes. In the early 1990s it started making street bikes and then progressed into cars. The KTM X-Bow was launched at the 2008 Geneva Motor Show and was KTM’s first car. It’s designed for road use, but – with just 790kg of weight – comes into its own on the track.

Mitsubishi began life as a shipbuilding company, diversifying into mining, insurance and steel. In 1917, the Model A was the first series production car built in Japan. Hand built and based on the Fiat Tipo 3, the Model A was a four door, seven seat town car and could hit 60mph.

Honda started out making piston rings for Toyota before branching out into motorised bicycles with two-stroke engines. Its first complete motorbike was called the Dream and in a very short time Honda grew to become the world’s largest motorcycle manufacturer.

It would be a couple of decades before it turned to four wheels. In 1963 the T360 pick-up was made (pictured), a small kei car that revved out to 8,500rpm in a nod to Honda’s motorbike beginnings.

From private jets to jet skis, Bombardier has a diverse portfolio of products, but it would be 50 years before it built a car. The electric Bombardier NEV (Neighbourhood Electric Vehicle) arrived in 1997. Designed as something of a posh golf cart for gated communities and resorts, the NEV had a top speed of only 25mph and a 30 mile range.

Hot on the heels of Porsche and Boeing’s plans to create a flying taxi, Audi and Airbus teamed up in 2019. The plans have since stalled, but the joint PopUp Next concept was never intended to enter production.

Audi says it was a test bed into the world of autonomous air taxis and has concluded it will be a long time before this kind of vehicle is ready for mass production.

Ineos, the Chemicals group owned by billionaire Jim Ratcliffe, was never a household automotive name. However, in July 2020, they unveiled the Grenadier – a no-nonsense, boxy 4x4 with BMW engines, that was intended as a spiritual successor to the original Land Rover Defender.

Named after the pub where the ambitious idea was conceived, the Grenadier has now spawned a pick-up version called the Quartermaster, and is being sold in several major markets, which has recently extended to include China and Mexico.