A decade ago, the industry was talking about market fragmentation. As the cost of bodyshells fell relative to the cost of the chassis, a new age of niche models seemed near.
In fact, the opposite has happened. The three biggest segments (superminis, lower-medium and premium/large SUVs) now take 87.7% of all sales, a record figure. If you look at the market in terms of bodystyle, crossovers/SUVs now account for 54.8% of all sales – another record.
