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Motivational messages posted in factory reveal high stakes for Zeekr in a make-or-break year

Male workers stopping for a pee break at Zeekr’s impressive new factory in Ningbo, south of Shanghai in China, are faced with a motivational poster that reads more like a threat. “To live, to win it all, what does it mean? It means that even a small mistake is not allowed in 2024!” 

Above the next urinal, the message – from Zeekr CEO An Conghui – is even more stark.

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