Male workers stopping for a pee break at Zeekr’s impressive new factory in Ningbo, south of Shanghai in China, are faced with a motivational poster that reads more like a threat. “To live, to win it all, what does it mean? It means that even a small mistake is not allowed in 2024!”
Above the next urinal, the message – from Zeekr CEO An Conghui – is even more stark. “The knockout competition has kicked off. Whether we can win or not this year holds the key to our future.”
