Jaguar Land Rover’s plan to shift all of its UK dealers to the so-called ‘agency model’ by the end of 2024 will include a reorganisation of its showrooms as a “house of brands” where Jaguar, Range Rover, Discovery and Defender will all have their discrete area, JLR’s UK head of sales has said.
The most radical change, however, will be the shift to agency itself, under which JLR will take control of the buying process, whether online or via the showroom, with the dealers paid an agent fee for handling each sale.
