Currently reading: Lotus slashes EV sales target by 78% due to new US tariffs
Geely-owned luxury brand now targets 12,000 sales this year, down on its previous goal of 55,000

Lotus Technology has drastically lowered its sales targets after being hit by additional tariffs in key markets for its China-built electric cars.

The Geely-owned luxury brand now expects to sell 12,000 cars globally this year, 78% down on its previous target of 55,500. For next year, the revised target is 30,000, down from 76,000.

The decision by the US to impose 100% import tariffs on Chinese-built EVs has “dramatically affected our forecast”, Group Lotus CEO Qingfeng Feng said on the company’s second-quarter earnings call of 28 August.

EU tariff increases will also hit sales, Feng added.

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