Conversion rates for car sales are better under the agency model than the traditional franchise model, according to Polestar UK CEO Jonathan Goodman.
Talking on today’s Autocar Business webinar on the topic of the agency model, Goodman said he has seen a 10% to 13% conversion rate, with that figure based on a sale within 60 days of the first time a customer touches a Polestar (for example, in a showroom, a test drive).
“If you count every person walking into a dealer [for a franchised model], it’s probably about 10% conversion rate,” he said.
